Discover the powerful features of Omnisend every digital marketing agency should know! This in-depth guide covers email and SMS automation, smart segmentation, A/B testing, omnichannel marketing, e-commerce integrations, lead capture tools, campaign boosters, and much more. Whether you manage small clients or large brands, Omnisend helps you streamline campaigns, boost engagement, and skyrocket conversions. Learn how to personalize communication, use automation efficiently, and drive better results across multiple platforms. Perfect for marketers, agencies, and eCommerce pros looking to elevate their strategy. Start optimizing your client campaigns today with this game-changing marketing platform!
Introduction
When you’re managing multiple client campaigns, juggling tools can feel like herding cats. That’s where Omnisend steps in and saves the day. It’s not just another email marketing tool; it’s an all-in-one eCommerce marketing automation platform that packs powerful features, tailor-made for digital marketing agencies.
Let’s break down the must-know features of Omnisend that can take your agency’s digital marketing game to the next level.
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Email Marketing Automation
Pre-built Automation Workflows
Forget building from scratch—Omnisend gives you pre-built workflows for welcome emails, cart abandonment, and more. These ready-made journeys save hours and are easy to tweak for different clients.
Welcome & Abandoned Cart Series
First impressions count! With Omnisend, setting up engaging welcome emails is a breeze. And for the serial cart-abandoners, Omnisend sends perfectly timed nudges that drive them back to complete their purchases.
Behavioral Triggers
Trigger emails based on what your customers actually do—like visiting a product page or leaving a cart mid-checkout. These actions spark real-time, personalized follow-ups.
SMS Marketing Integration
Global Reach with SMS Campaigns
SMS isn’t dead—it’s thriving! Omnisend lets you connect with customers worldwide, straight to their phones, with personalized text campaigns.
Combining Email + SMS for Greater Impact
Want a killer combo? Pair SMS with email for double the reach. For example, send an email and follow up with an SMS reminder 24 hours later. It’s a game-changer.
Segmentation and Personalization
Smart Segmentation Tools
Omnisend helps you send the right message to the right person. Use behavior, shopping history, and demographics to create laser-focused segments for each campaign.
Dynamic Content Blocks
No more one-size-fits-all! You can display different content to different segments within the same email using Omnisend’s dynamic blocks.
Drag-and-Drop Email Builder
User-Friendly Interface
No coding? No problem. The drag-and-drop editor lets even beginners create stunning emails in minutes.
Built-In Templates for Faster Deployment
Short on time? Use Omnisend’s pre-designed templates for everything from holiday promotions to product launches.
Omnichannel Campaigns
Email, SMS, Push, Facebook Messenger Integration
This is where Omnisend truly shines—it’s built for omnichannel marketing. Combine multiple channels in a single workflow to cover all your bases.
Unified Customer Communication Strategy
With every channel integrated, you get a single view of your customer’s journey, making it easier to tailor your messaging.
Advanced Reporting and Analytics
Real-Time Campaign Tracking
Keep tabs on how your campaign is doing in real time—opens, clicks, conversions—you name it.
Customer Lifecycle Reports
Understand where your customers are in their journey. Are they new, loyal, or at risk of churning? Omnisend tells you.
A/B Testing Tools
Subject Line Testing
Want to know what grabs attention? Test different subject lines and pick the winner to improve open rates.
Content Block Comparison
Try different offers, CTAs, or images. Follow the facts to determine what is most effective.
Product Recommendations
AI-Based Recommendations
Omnisend uses machine learning to recommend products based on browsing and buying behavior. More relevance = more conversions.
Product Picker Feature
Pick and add products from your store directly into emails. Super handy and saves tons of time.
Integration with E-commerce Platforms
Shopify, WooCommerce, BigCommerce & More
Omnisend plays nicely with all major eCommerce platforms. Integration is quick, and syncing is seamless.
Real-Time Product Sync
You don’t need to manually update your product catalog in campaigns. It’s all synced in real-time.
Lead Capture Forms
Pop-ups, Landing Pages, and Signup Forms
Grow your client’s email list with attractive forms that match the website’s branding. Easy to customize and convert like crazy.
Gamified Forms to Boost Conversions
Use wheel-of-fortune forms and other interactive styles to make signing up fun. More engagement = more leads.
Campaign Booster Feature
Automatic Resend to Non-Openers
Omnisend will automatically resend your email to people who didn’t open it the first time—with a fresh subject line. It’s a quiet ninja that boosts results.
Performance Tracking of Boosted Campaigns
Track how much extra revenue your boosted campaign brought in. It’s motivation in numbers!
Deliverability Optimization
Spam Score Checker
Avoid the spam folder. Omnisend helps you optimize every email before hitting send.
Email Sending Best Practices
The platform guides you with tips and checks to maintain a healthy sender reputation.
Customer Support and Community
24/7 Live Chat & Help Center
Stuck somewhere? Help is just a click away. Their support is fast, friendly, and knowledgeable.
Knowledge Base and Tutorials
There’s no shortage of learning resources. Whether you’re a newbie or a pro, you’ll always find answers.
Pricing Plans for Agencies
Scalable Plans Based on Client Needs
No two clients are alike, and Omnisend gets that. The pricing grows with your needs—no unnecessary costs.
Free Plan with Generous Features
Yes, you read that right. The free plan actually gives you real value. Perfect for testing before scaling.
Real Agency Use-Cases
Omnisend in Action for Client Campaigns
Digital agencies use Omnisend to launch high-converting email and SMS campaigns, saving time while improving ROI.
Testimonials and Results
From boosted sales to higher engagement, the proof is in the results. Agencies around the globe vouch for Omnisend.
Conclusion
So, there you have it. Omnisend isn’t just another marketing tool—it’s the Swiss Army knife for digital marketing agencies. With its powerful automation, omnichannel capabilities, and deep analytics, you can truly scale your efforts and deliver knockout campaigns for every client.
Whether you’re a solo marketer or managing dozens of brands, Omnisend is built to handle your hustle. Try it, master it, and watch your client results skyrocket.
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