Discover how Outschool (US) achieved rapid global growth through our tailored digital agency services. From performance marketing and SEO to UX optimization and audience targeting, this case study reveals the smart strategies that powered their success.
In an age where digital education platforms are rapidly emerging, Outschool stood out with a unique offering—live, small-group classes led by passionate teachers for K-12 learners worldwide. But great product alone isn’t enough. To truly scale, you need smart digital execution. That’s where we stepped in. So, how did we help Outschool break through the noise and skyrocket their growth? Let’s dive in.
Understanding the Challenge
Saturated Edtech Market
The edtech space exploded post-2020. With competition like Khan Academy, Coursera, and VIPKid, Outschool needed to stand out in a crowded marketplace.
Scaling While Maintaining Quality
Growth often compromises user experience. Scaling without sacrificing quality or overburdening their internal staff was our challenge.
Gaps in Digital Infrastructure
While Outschool had solid traction, they lacked a comprehensive digital marketing strategy and optimization systems to fully leverage their momentum.
Strategy Development Phase
Deep-Dive Audit of Their Digital Presence
We started with a full audit—website performance, traffic sources, user behavior, messaging, SEO, and paid media history. Data told us where opportunities and bottlenecks existed.
Identifying Growth Levers
We mapped out quick wins and long-term growth levers—from underperforming pages to untapped audience segments.
Audience Profiling and Segmentation
We segmented users by age groups, learning goals, and parental behavior to create hyper-targeted campaigns.
Brand Positioning & Messaging Overhaul
Crafting a Student-First Narrative
We reframed the brand voice to resonate more with students and parents alike, making learning fun, flexible, and social.
Reshaping the Value Proposition
Outschool’s uniqueness wasn’t clear on first touch. We crafted messaging that instantly communicated what made them different.
Aligning Tone With Target Demographics
Our content adopted language familiar to Gen Z parents and homeschool communities without losing authority.
Web Optimization and UX Enhancements
Conversion-Focused Website Design
We revamped landing pages with clear CTAs, user reviews, and simplified booking flows.
Page Speed and SEO Optimization
We shaved seconds off load times, optimized images, and improved on-page SEO, resulting in better Google rankings.
Mobile-First Improvements
With over 65% of traffic coming from mobile, we made sure everything was fast, easy to navigate, and conversion-optimized on phones.
Paid Media & Performance Marketing
Launching ROI-Driven Ad Campaigns
We created paid ad funnels with precise targeting, compelling creatives, and real-time budget optimization.
Multichannel Strategy (Google, Meta, YouTube)
Paid Media & Performance Marketing
No single platform dominates. We spread across Google Search, Display, Meta Ads, and YouTube, testing creatives and formats.
A/B Testing and Funnel Optimization
Weekly A/B tests allowed us to optimize everything from headlines to CTA buttons, improving conversion rates by 27%.
Organic Growth Through SEO & Content
High-Value Blog Content and Pillar Pages
We created evergreen content targeting homeschooling, enrichment learning, and parenting keywords.
Technical SEO Enhancements
From schema markup to fixing crawl errors, our SEO team ensured the site was Google-friendly and fast.
Backlink and Authority Building
We earned backlinks from education blogs, news sites, and forums to raise domain authority.
Email & Retention Marketing
Building Intelligent Email Workflows
We built email flows for new signups, class reminders, upsells, and re-engagement.
Personalization at Scale
Emails dynamically adjusted to reflect student age, interests, and past behavior—boosting open and click rates.
Re-Engagement Campaigns
Dormant users got triggered campaigns to bring them back into the learning ecosystem.
Influencer and Affiliate Expansion
Partnering With Homeschooling Advocates
We reached micro-influencers in the homeschooling and parenting niches to drive authentic traffic.
UGC and Video Testimonials
User-generated content worked wonders. Parents and students shared real stories, building credibility and trust.
Affiliate Program Tracking and Growth
We put in place a trackable affiliate scheme with rewards based on performance.
Analytics, Data, and Iteration
Setting KPIs and Dashboards
We tracked CAC, LTV, ROAS, churn, and engagement metrics through live dashboards.
Weekly Sprint Reviews and Agile Optimization
Every week, we iterated based on what worked and what didn’t. No guesswork—just smart data decisions.
Using Heatmaps and Behavior Tracking
Heatmaps revealed friction points in the UX that we quickly fixed.
Global Market Penetration
Targeting New Geographies
We helped Outschool expand to Canada, UK, Australia, and beyond, running tailored campaigns for each.
Localization of Content and UX
Localized currency, language tweaks, and cultural cues made foreign users feel right at home.
Legal and Regulatory Adjustments
We advised on data privacy, payment compliance, and age-specific ad restrictions globally.
Results That Speak Volumes
Traffic Growth Metrics
Over a 12-month period, website traffic increased by 210%, with paid and organic traffic growing almost equally.
Revenue Uplift and CAC Reduction
Revenue rose by 165%, while cost per acquisition dropped by 32% thanks to optimized campaigns.
Long-Term Brand Lift
Surveys showed a 30% increase in brand recall and trust among target demographics.
Lessons Learned
Scaling Is More Than Just Spend
Throwing money at ads doesn’t scale. Strategy, data, and consistent optimization do.
The Power of Strategy + Execution
A good plan means nothing without execution. We delivered both—fast and effectively.
Importance of Agility in Agency-Client Relationships
Weekly syncs, shared dashboards, and a test-and-learn mindset made this partnership thrive.
Conclusion
Outschool’s journey from a fast-growing startup to a global edtech force wasn’t luck—it was the result of smart strategy, relentless execution, and constant optimization. With the right digital agency backing them, they unlocked their true potential—and we’re just getting started.
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Frequently Asked Question
What services were key in Outschool’s growth?
Paid ads, SEO, UX design, and email automation were the most impactful levers.
What was the duration of the results?
Initial results came within 60 days, with significant scaling around the 6-month mark.
Can this approach work for other edtechs?
Absolutely. While each brand is different, the principles of data-driven, full-funnel strategy apply universally.
What platforms delivered the best ROI?
Meta Ads and Google Search yielded the highest returns, especially when combined with smart retargeting.
How is performance measured?
Through live dashboards tracking CAC, LTV, ROAS, engagement, and user retention.
