How Trainual Helps Marketwise Streamline Team Training and Onboarding

Untypetech

This blog post explores how Trainual empowers Marketwise to streamline team training and onboarding with ease. It highlights how the platform helps centralize company knowledge, automate onboarding workflows, and ensure consistent employee training, leading to improved efficiency and productivity across teams.

Table of Contents

Introduction

In today’s fast-paced business environment, companies need efficient systems to train and onboard employees quickly. For Marketwise, a marketing firm focused on data-driven strategies, training consistency was a growing challenge. That’s when Trainual became their game-changer — transforming how they onboard, train, and manage their teams.

Understanding Trainual

What is Trainual?

Trainual is an all-in-one training and onboarding software designed to help businesses document processes, assign learning modules, and track employee progress effortlessly. Think of it as a “playbook” for your business — everything your team needs to know in one place.

Key Features of Trainual

Interactive SOP builder
Automated training modules
Role-based content assignment
Progress tracking and analytics
Integration with top business tools

Why Businesses Are Adopting Trainual

Businesses love Trainual because it bridges the gap between scattered knowledge and structured learning. Whether you’re onboarding new hires or updating company procedures, Trainual ensures everyone stays on the same page.

About Marketwise

Who is Marketwise?

Marketwise is a performance-driven marketing company known for helping brands grow through data, creativity, and innovation. With teams spread across different departments, ensuring everyone understood their role was a constant challenge.

The Challenges Marketwise Faced

Before Trainual, Marketwise struggled with:

Inconsistent onboarding experiences
Repetitive training sessions
Lack of centralized documentation
Delays in employee ramp-up time

Why Marketwise Chose Trainual

Identifying Training Gaps

Marketwise realized that their existing training approach was outdated. Knowledge was stored in different files and platforms, making it hard for new employees to find information.

Choosing a Scalable Training Solution

Trainual offered a scalable platform where Marketwise could document every process, update it easily, and deliver training that grows with the company.

The Decision Process

After testing several tools, Marketwise chose Trainual for its user-friendly interface, flexibility, and ability to align perfectly with their workflow.

How Trainual Streamlined Marketwise’s Training Process

Centralized Training Documentation

All training materials — from marketing strategies to internal tools — are now housed in Trainual. This makes knowledge accessible anytime, anywhere.

Easy Onboarding Workflows

New hires at Marketwise now complete self-paced onboarding modules, reducing dependence on HR or managers.

Automated Knowledge Sharing

Trainual automatically assigns the right content to the right team members, ensuring everyone learns what they need to know.

Standardizing SOPs (Standard Operating Procedures)

Creating Step-by-Step Guides

Marketwise used Trainual to create visual and written SOPs for all departments, ensuring processes are followed correctly.

Reducing Human Errors

Clear instructions reduced confusion, errors, and redundant questions during daily operations.

Ensuring Consistency

Every employee, whether new or experienced, follows the same procedures — keeping performance uniform and reliable.

Role-Based Learning for Teams

Assigning Content Based on Job Roles

Each Marketwise employee gets access to training materials specific to their job — saving time and increasing learning efficiency.

Personalized Training Modules

From marketing analytics to campaign management, content is tailored to help team members grow in their roles.

Improving Team Performance

Trainual’s assessments and progress tracking help identify skill gaps and measure improvement.

Enhancing Employee Engagement

Interactive Training Materials

Trainual makes learning fun with videos, quizzes, and multimedia lessons that keep employees engaged.

Easy Access Anytime

Whether on mobile or desktop, employees can access training resources on the go.

Boosting Motivation and Accountability

Employees feel empowered as they can track their learning progress and celebrate milestones.

Measurable Benefits for Marketwise

Time Saved in Onboarding

The onboarding process that once took weeks now takes days.

Improved Team Efficiency

Departments collaborate better because everyone understands company systems and policies.

Better Knowledge Retention

Interactive and visual learning ensures employees retain more information long-term.

Quantifiable Results

Onboarding time reduced by 60%
Employee satisfaction increased by 40%
Operational efficiency improved by 35%

Trainual didn’t just change how Marketwise trained people — it transformed how they worked together.

Integration with Existing Tools

Trainual integrates seamlessly with Marketwise’s existing tools like Slack, Asana, and Google Workspace, creating a connected ecosystem for communication and task management.

The Future of Training at Marketwise

Marketwise plans to use Trainual’s analytics and feedback tools to:

Continuously improve training content
Expand onboarding for remote teams
Track performance metrics with data-driven insights

Key Takeaways

Trainual helped Marketwise simplify and automate their onboarding.
The platform standardized SOPs and reduced training time drastically.
It empowered employees with self-paced, engaging, and measurable learning experiences.

Conclusion

Trainual has proven to be a powerful ally for Marketwise, turning training chaos into a smooth, automated, and measurable process. By organizing knowledge and streamlining onboarding, Marketwise now operates with greater efficiency, clarity, and confidence.

For any business seeking to simplify team training and boost productivity, Trainual stands as a proven, game-changing solution.